At MERVIN WINSTON, LTD. WE LOOK at the NUMBERS, then WE LOOK BEYOND Mervin Winston, Ltd. CFO for Hire and Business Consulting Services 301 Carlson Pkwy, Suite 230 Minnetonka, MN 55305 Phone: 952-835-0998 Fax: 952-835-1575 E-mail: info@mwinstonltd.com

JOB TITLE: Sales and Marketing Assistant     REPORTS TO: President and Marketing Consultant     BASIC FUNCTION: Under the supervision of the marketing consultant and the firm's president, assist with firm's sales and marketing activities including internal and external firm communications, special events and targeted marketing efforts to retain and grow relationships with existing clients, attract new clients to the firm, and to enhance the firm's image in the Twin Cities' business community. External Communications Client Communications and Newsletters Initiate and lead in the creation and execution of all client communications and newsletters. Act as primary contact with outside resources (copy writers, graphic designers, website developer, etc.) on day-to-day project management of all print and electronic communications. Work with President on letter and email communications to follow-up on marketing meetings. Develop and implement process to secure client testimonials or letters of recommendation for addition to the MWL website and for use when responding to proposals Update accountant and consultant biographies and photos as needed. Work with outside photo studio to make arrangements for new photos. Client Satisfaction Survey Develop a survey tool to be used with current and past MWL clients Work with the office manager and president to determine survey group With the marketing consultant's help, conduct survey either as a mail survey or telephone interviews Compile and analyze the survey results and determine marketing recommendations based on the results. Develop an ongoing client satisfaction tool that can be used upon completion of consulting projects. Seminars and Special Events Under the supervision of the Marketing consultant, lead the planning and execution of all firm-sponsored events such as seminars. Make arrangements for location selection and reservations, catering, audio visual needs, creation and distribution of invitations, oversight on tracking attendance, creation of seminar materials and evaluation forms, confirmation of speakers, promotion of the event and coordination of all follow-up efforts. Public and Media Relations Work with marketing consultant to develop a public and media relations plan for Mervin Winston, Ltd. Work with the marketing consultant to create an online media kit for Mervin Winston, Ltd. Create and maintain a targeted media list comprised of the media contacts at local business and trade publications, websites, radio and television stations Draft news releases announcing the firm's move, website and other MWL news Work with the president on the creation of newsworthy article ideas focusing on MWL's CFO for Hire services Actively follow up on all PR activities by contacting publications and other targeted media on Mervin's behalf to secure article placements and positive press coverage Develop a strategy to communicate PR successes by adding article links to the MWL website and coordinating article reprint mailings to clients and contacts Read publications including the daily papers and other monthly and weekly business journals to identify companies MWL should congratulate or approach for business MWL Website - www.mwinstonltd.com Assist in the development of new content for the website and coordinate additions with web developer Working closely with the web developer, recommend new and enhanced functionality for the site to ensure it stays fresh and current Maintain and keep updated all biographical information on MWL consultants Develop strategies to communicate web additions and enhancements to current and prospective clients and referral sources Manage the website tracking software by interpreting the monthly statistical web usage reports and making marketing recommendations based on the monthly reports Marketing Database Management Continue to populate and manage the marketing database contacts. This includes adding new marketing contacts as well as periodically reviewing and removing contacts. Coordinate the creation, maintenance and utilization of marketing lists to be used for seminar/special event invitation mailings, attorney client list reports, newsletter distribution, client surveys, holiday cards and gifts, announcements and all other external communications. Support marketing consultant in efforts to cross-market the services of the firm across practice groups, utilizing the database as a primary tool. Sales Support Complete research and find background information on potential clients and companies as needed Make direct sales contacts on behalf of Mervin Winston, Ltd. with targeted prospects with a goal of scheduling meetings Work with the marketing consultant and president to gather information on current clients with a goal of expanding services with them Develop a proposal archive and assist in the creation of proposals for new business Trade Association Marketing Identify local business, professional and trade associations which the president or other members of MWL should consider joining and becoming active in. Assist in securing writing and speaking engagements within the trade associations. Communicate trade association events to MWL employees and manage the attendance at upcoming events Business Owner List Marketing Work w/ MWL president and consultants to review the list and select 2 or 3 primary industry groups to focus the 1st wave of communications with Draft letters to the industry groups selected focusing on the MWL approach and representative experience within that industry Work with the president and marketing consultant to develop a specific plan to follow up on the letters sent with telephone calls and meetings Miscellaneous Marketing Administration Maintain and update marketing status report and Mervin Winston's contact tracking grid for use in regular meetings with President and marketing consultant Coordinate all details related to the purchasing and distribution of holiday cards and gifts Keep inventory of all promotional materials and marketing items Filing support for Office Manager and President. Requirements Applicant must be motivated, energetic, and self-directed with exemplary written and verbal communication skills. Four year degree in marketing, communications, or English. Applicant must have a desire to work in an entrepreneurial organization and show a willingness and desire to work with all MWL staff to meet the business goals of the organization. To Apply Please e-mail resume to info@mwinstonltd.com or mail your resume to: Deborah Secora 301 Carlson Parkway, Suite 230 Minnetonka, MN 55305           home | site map | contact us | our firm | our holistic approach | services | case studies | our team Copyright 2003, Mervin Winston, Ltd.